The best ideas in business are often the most unusual of ideas. Some of our clients have turned to their pets for inspiration and created successful businesses. The Europa Group reports on five of the most unusual, yet very real, animal companies that you might not have known existed.
Wigs for Dogs
For many pet owners, social media is not just about sharing their own lives, it’s also a chance to showcase their pets and for their pets to have their own social media pages. These people often want their pets to look their best. One company has taken this idea to the next level, creating and selling wigs designed exclusively for dogs. Their range includes simple, synthetic-fiber wigs starting at around £5 ($7) to complex, real-hair wigs priced at about £26 ($35) and beyond. The company also sources and arranges extravagant accessories for high-profile pet influencers, including a jaw-dropping £3.1 million ($4.2 million) diamond-encrusted dog tiara.
Goats for Rent
In recent years, more and more garden owners have become mindful of the environment. Many are choosing to avoid petrol-powered or costly electric lawn mowers, while others steer clear of the harmful chemicals often used to control weeds. One innovative company has found a natural solution: goat power. The company offers gardeners the option to hire a herd of goats to do the work. Goats love to eat weeds, keep grass neatly trimmed, and even enrich the soil with natural fertilizer, all without machinery or chemicals. The company has been very successful with their largest client being an IT company, that hires 200 goats each year to spend a week “mowing” the lawns at their head office.
Pet Taxi Service
The global taxi industry is worth billions. However, many providers still do not allow animals in their vehicles. In Spain transporting pets unsafely could lead to fines of up to €200,000. Pet owners know how important it is to get their pets safely to vet appointments, grooming salons, or special events. Spotting this gap in the market, one company set out to make travel easier and safer for pet owners by offering dedicated transportation for pets and animals. With a remarkably low start-up cost, the business quickly found success. Its popularity has inspired similar services to pop up in cities worldwide, proving the demand for pet-friendly travel is strong and growing.
Sunglasses for Dogs
One day, while playing frisbee with her dog, a devoted owner noticed her dog struggling to see the frisbee she threw in the bright sunlight. Concerned about her dog, she decided to design a pair of sunglasses with the same protection as human sunglasses. This idea turned into a company that has now been running for over 22 years, inspiring other brands to create their own canine eyewear and inspiring military units and first responders to develop similar devices.
A Pet Psychic
A Pet Psychic or Pet Communicator is someone who claims to be able to communicate with animals, living or deceased, through telepathy or other intuitive means. They often help pet owners understand their animals’ thoughts, behaviours and feelings. A simple online search reveals many individuals and companies offering these services. While many pet owners view these sessions as a valuable way to better understand their pets, this field is not without its skeptics. However, some practitioners have managed to achieve fame and built companies and careers that have lasted more than 30 years.
The best ideas in business are often the most unusual of ideas. If you are thinking about launching a business of a different kind, then consider our incorporation and business services to get your dream company started.
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Europa Trust Company Limited is part of the Europa Group. We have been based in Gibraltar for 40 years and have built a reputation as a stable and reputable business.
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